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Trade

Comércio

Trade is a core economic activity for the city of Lisboa, and its contemporary commercial activity is very complex and demanding. Factors such as the proliferation of shopping centres and outlets, as well as the demands of consumers and alteration of lifestyles, habits and rhythms means that traditional commerce now faces many varied challenges.

Modernization and adaptation to this new reality are fundamental, wherein modernization is required not only at a physical, aesthetic and functional level, but also in terms of management, sales techniques, merchandising and adaptation to new technologies.

 

Lisboa Municipal Council initiated the Commercial Census in 1986, solely with Retail Trade establishments. Currently this activity now also covers Restaurant and Beverage establishments and Services, given the importance of the Trade sector for the city.

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